Mostly because one of my most precious memories is when I went to the local book store with my mum before school started and picked out pens, erasers and whatnot for school. It was just something very magical about that. I, even to this day, feel autumn is a fresh new start, probably because the school year always started then. A fresh start need a new fresh notebook.
15% off on notebooks all of August with the coupon code: SCHOOLSTART