I know companies earn more money by splitting things into genders so I get why even if I don't agree but come on, a pen? I mean, seriously, a pen - for women? Why? Because it comes in pink and purple colours?
It's like car seats with cars or princesses depending on the child's gender or disposable razors aimed for either women or men. Some things should just stay neutral in my opinion and pens, wall paint and car seats are some of them.
Look at this: