Thursday, June 07, 2012

The female model conundrum in photography

It's always intriguing to see how everything from sauce pans to carpets are sold with sexy posing women, while men rarely do this (even though it happens) - specially not in their job role.

Below I have two photos for you of two excellent chefs from the same magazine issue. Note: they have the same job:

Female chef in a sexy dress and a fashion pose.Male chef in normal 'chef pose' with chef clothes on

If you start looking in your newspaper, magazines or on billboards and ad campaigns you will see this over and over again. Don't believe me? Check out the two common photo poses made by women: 'Women struggling to drink water' and 'Women laughing alone with salad'. It's tragic comedy to watch those links, because you know you have seen them and we all wonder WHY? The first link with photos, the struggling women, first started in the porn industry before it became so neutral that even someone who won Master Chef 2011 in Sweden does it:

The photographer who took the photos of her said that they tried shooting her in chef clothes but it was too boring so they wanted to try something fun. Why didn't someone think the same with the male chef, I think the female readers would have loved a nude upper body for example!

Thanks to Genusfotografen for information and photos!

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